The material is based on the Only Influencers webinar and on information gathered from open sources.
During the annual WWDC conference on June 7, 2021, Apple talked about Apple Mail Privacy Protection, the new feature for their email client that will be implemented in iOS15. The OS itself will be released in September 2021, according to rumors.
The main feature of this innovation is that after pairing any email inbox (iCloud, Gmail, Yahoo, etc.) supported by Apple’s email client, the company will prevent the ESPs from getting the users’ IP addresses. The Open Rate tracking system — a pixel with…
The RICE model is a prioritization framework designed to help product managers determine which products, features, and other initiatives to put on their roadmaps by scoring these items according to four factors. The RICE model of task prioritization truly helps with planning a roadmap and a product strategy.
In developing a program or application, a team generally has many ongoing tasks at once. If you look from afar, they are all critical, and each must be completed by the release date. …
Marka Email Generator is a plugin for Figma — a tool that EmailSoldiers uses to work with email designs and prototypes.
Our team offered the developer fixes and features and participated in testing. While working on the plugin it became clear that we’ve underestimated the product’s potential. The new tool allowed us to materialize complex approaches and perks of email layout.
Our leading HTML-coders helped with the analysis and getting the layout that is generated by the new Figma plugin into shape. They helped to reduce the code and make it comply with our agency’s standards.
Recently, we’ve hired a new sales manager who needed training. The thing is, we used to have only one person responsible for working with leads, so we didn’t need any instructions. But then, we understood that standard instructions and communications plans would be a great solution for job training; and they would help increase our sales.
That’s why we’ve designed a communications plan for our company. We’d like to share with you a general version of the plan that will be helpful for any B2B company’s sales.
Which one do you think will work better: a simple text message or an HTML template with colorful, enticing images? In most cases, the second one. About 90% of all information that we perceive is visual and is processed 60,000 times faster than ordinary text. In addition, visual content increases customer engagement.
As a celebration of the first human expedition to Mars (fictional, of course), the organizers of the Festival of Email 2021 have decided to hold a competition to prepare an email campaign for the upcoming generations of Mars colonists. We had to think through the ways the settlers might travel to Mars and come back, who, or what they would find there. It was supposed to be a guide for those eager to build a new world. …
We receive dozens of emails every day. Most of them have standard subject lines, but some brands make theirs more interesting to stand out.
I’ve analyzed hundreds of emails and made a guide to creative strategies. If you want to make an appealing subject line, you can find inspiration in this article.
Open rate (OR) is a metric of email opens. We won’t focus on it much here, let’s just highlight the most important aspects:
A manager has to do lots of routine tasks: to set something up with several tabs open, have calls with multiple clients a day, send credentials, change the text in an email copy, take a screenshot for a client, and so on.
If I learn that I can do some things easier and faster, I always jump at this opportunity. Some tools stay with me forever and help me save time and energy. I’ve managed to collect a list of useful tools that will come in handy not only for customer managers, but also for editors, product managers, coders, and…
Triggered abandoned cart emails give you the opportunity to increase sales without attracting new customers. You just need to set this flow up once, and the emails will be sent automatically motivating your active customers to make a purchase.
We’ve found that less than half of online stores use this strategy. You can set up triggered abandoned cart emails more easily using our scheme: it includes not only abandoned cart, but also browse abandonment (product and category pages).
If you’re not ready to set it up yourself, contact us — we’ll be happy to help!
You can download this scheme in high resolution on our website (it’s free!)
I wanted to start this article with a metaphor: you should get annual screening tests as they are an important part of your preventive health care allowing you to detect illnesses at early stages. The same goes for marketing: you need to check your channels and platforms to put things in order and prevent silly mistakes that might cost you data/clients/reputation. Still, early detection of a tumor is not the same thing as spotting an error in your “thank you” message on a website.
But I’m an expert in marketing, not healthcare, so I recommend you check your settings, content…