Step-by-step guide
In this article, we are going to learn how to send single campaigns via Mailchimp. We’ll be talking about regular one-time emails that are sent manually. These can be promo emails, emails with some useful information, notifications, and so on. They are designated as Regular Campaign in the system.
Creating a Campaign in Mailchimp
It’s…
Email marketing strategy for a freelance marketplace
The client is a freelance marketplace. Freelancers can find projects on the website and the clients can find contractors.
Email marketing was needed to sell more paid subscription plans.
Welcome series for freelancers
One series has already achieved good results. It was a trigger newsletter for freelancers. After signing up they needed to get…
How to prepare for it + various ESPs’ opinions on the issue
The material is based on the Only Influencers webinar and on information gathered from open sources.
During the annual WWDC conference on June 7, 2021, Apple talked about Apple Mail Privacy Protection, the new feature for their email client that will be implemented in iOS15. …
This will help you organize your work and prioritize tasks
The RICE model is a prioritization framework designed to help product managers determine which products, features, and other initiatives to put on their roadmaps by scoring these items according to four factors. The RICE model of task prioritization truly helps with planning a roadmap and a product strategy.
What Is a RICE Scoring Model?
In developing…
You can download a ready-made HTML layout of an email with the help of a Figma plugin
Marka Email Generator is a plugin for Figma — a tool that EmailSoldiers uses to work with email designs and prototypes.
Our team offered the developer fixes and features and participated in testing. While working on the plugin it became clear that we’ve underestimated the product’s potential. …
This plan will help you manage your b2b leads
Recently, we’ve hired a new sales manager who needed training. The thing is, we used to have only one person responsible for working with leads, so we didn’t need any instructions. But then, we understood that standard instructions and communications plans would be a great solution for job training; and they would help increase our sales.
That’s why we’ve designed a communications plan for our company. We’d like to share with you a general version of the plan that will be helpful for any B2B company’s sales.
You can download this plan in high resolution on our website.
Embedding images in emails is crucial for email marketing
Which one do you think will work better: a simple text message or an HTML template with colorful, enticing images? In most cases, the second one. About 90% of all information that we perceive is visual and is processed 60,000 times faster than ordinary text. …
Look at the extraterrestrial emails we’ve designed! We hope you’ll find them inspiring
As a celebration of the first human expedition to Mars (fictional, of course), the organizers of the Festival of Email 2021 have decided to hold a competition to prepare an email campaign for the upcoming generations of Mars colonists. We had to think through the ways the settlers might travel…
How to write compelling subject lines that will improve your email opens
We receive dozens of emails every day. Most of them have standard subject lines, but some brands make theirs more interesting to stand out.
I’ve analyzed hundreds of emails and made a guide to creative strategies. …
Stop suffering and wasting your time while doing your daily tasks
A manager has to do lots of routine tasks: to set something up with several tabs open, have calls with multiple clients a day, send credentials, change the text in an email copy, take a screenshot for a client, and so on.
If I learn that I can do some…
Anna Senkina
SMM-manager at EmailSoldiers. Read our marketing blog: https://clc.to/emailsoldiers-blog
